Friday, May 13, 2011

Lucky 13: Avid's 2011 NAB Product Announcements

An Evening with Greenfield and the Avid Products Team

The Editors’ Lounge pulled out all the stops at AlphaDogs on Friday May 13 with an exciting event: Avid was back this year to show off their 2011 NAB product lineup! A massive crowd joined us for a packed evening of demonstrations, presentations and discussions.

In a repeat of one of last year's biggest highlights, CEO Gary Greenfield joined Director of Product Management, David Colantuoni, to discuss Avid's plans for today's changing post-production landscape and their vision of where Avid is headed. This was a rare opportunity to meet senior management face-to-face and share questions and concerns.

Editors also looking to get their start working on 3D projects heard from Director of Architecture and Design VD&O, Steve McNeill, on how to simplify and manage 3D stereoscopic editing workflows. He discussed how to avoid pitfalls that are common to the world of 3D post and how Avid is working to make dealing with them easier.

Consulting Product Designer, Frank Capria, demonstrated the new Phrase Find feature in Media Composer 5.5, a revolutionary way of finding the right clips quickly along with numerous other innovative timesavers.

Principal Product Designer, Doug Hasel, showed off the Artist Series of control surfaces for Pro Tools, Media Composer and more, acquired by Avid through last year's purchase of Euphonix.

All in all, it was an exciting and memorable evening. Thanks Avid!