Friday, October 24, 2008

October is For Editorial Candy — the Good Stuff

Editing Plug-ins and FCP Enhancements

Todd Prives of Genarts stopped by to demonstrate the latest Sapphire plugins, including a special sneak peek at Sapphire V3 for Avid. Learn more.

Rainer Standke was on hand to demo his assorted XML applications for easing FCP workflows, plus, he may have a new surprise ready to show. Learn more.

Ron Diamond showed off UserMatic, a new application which gives FCP editors one of the advantages of the Avid world, individual user settings! Learn more.

And Philip Hodgetts demonstrated the inner workings of First Cuts, his new automated editor (you heard it right!), and Finisher, which automates placing lower thirds and B-Roll. Learn more.

Friday, September 26, 2008

Adobe Night: CS4

CS4 Product Demos and Q&A

September 26 turned out to be the must-see event of the Fall, when the Editors’ Lounge hosted a special Adobe Night featuring one of the earliest previews of the soon-to-be-released CS4 Production Premium suite.

Before a packed house, Adobe Systems Engineer for Video Kevan O’Brien was joined by filmmaker Jacob Rosenburg to show off the hottest new features and improved workflows that this amazing suite has to offer.

See these amazing features yourself and visit Adobe today to learn details about the new features coming to CS4.

See video highlights of the event, courtesy of AlphaDogs (please note the page might not load properly in Firefox).

Friday, July 25, 2008

July Mega Event

Three Aamazing Product Demos and Q&A

To make up for the long summer break, we were excited to host 3 amazing product presentations at the July Editors’ Lounge.

Eliot Milbourne of Digital Vision stopped by to demonstrate their exciting Film Master product. Attendees looking for a 2K/4K color grading and high quality mastering and image enhancement solution that is fully integrated into an Avid environment  without transcoding, moving media or redigitizing learned that Film Master is the answer!

In another room, Wes Plate from Automatic Duck was on hand to show off the latest features of their Pro Export 4.0 plug-in for Final Cut Pro. Guests learned about improvements to the FCP-to-Avid and FCP-to-ProTools workflows, and much more.

In addition, Merlyn Morgan from Marketec demonstrated the Sonarae from Graham-Patten. This audio monitoring system was specifically designed for NLEs based on feedback from editors.

If you were unable to attend the event, you can watch selected highlights online (Automatic Duck and Sonarae) courtesy of

Friday, April 25, 2008

Avid's Post-NAB Product Roundup

Avid Presents their Post-NAB Product Roundup

Avid presenters were on hand to demo and discuss their hottest product announcements from NAB 2008. Nearly 150 guests had a chance to see the Media Composer Mojo DX, Media Composer Nitris DX, and Symphony Nitris DX in action, and learn about the benefits of each.

This very special Editors’ Lounge was so huge we held it at Video Symphony in Burbank! Many thanks to our friends at Avid and Video Symphony for a very memorable event.

If you were unable to attend the event, you can watch selected highlights online courtesy of

Friday, March 28, 2008

The Annual Pre-NAB Panel of Experts

Round-Table Discussion on All Things Post

The Editors’ Lounge turned 5 years old this month! Many guests joined us for our annual gathering of experts who gazed into their crystal balls and read their tea leaves to see what NAB will bring us this year.

The "usual suspects" - Lucas Wilson from Assimilate, Mark Raudonis from Bunim/Murray Productions, Howard Brock from Runway, and AlphaDogs’ own Terry Curren - were on hand to discuss the state of post-production in 2007 and offer up their views on emerging trends for 2008 and beyond. Debra Kaufman from Studio Daily moderated what turned out to be a lively discussion.

Friday, February 29, 2008

How to Post with the RED ONE™ Camera!

How to Post with the RED ONE™ Camera!

You’ve heard the hype...

Now see it in the real world! Over 150 people showed up for a very special Editors’ Lounge all about the RED ONE Camera and how to successfully handle its data all the way through post.

To start the evening off, cinematographer James Mathers was on hand with his RED ONE camera to demonstrate its use. Staff from the Digital Service Station demonstrated file preparation in RED Alert! and REDCINE. Apple's Keith Hatounian showed off Final Cut Pro workflow tips for RED, and Avid's Bob Russo did the same for Media Composer. Apple's Roland Wood demonstrated how to polish the edited result in Color. And finally, Lucas Wilson and Tony Cacciarelli from Assimilate showed us true native-file DI (up to 4K!) using SCRATCH. Ted Schilowitz and other representatives from RED were on hand to answer everyone's questions.

See video highlights of the event, courtesy of AlphaDogs (please note the page might not load properly in Firefox).

Friday, January 25, 2008

Sony’s PMW-EX1 XDCAM and BVM-L230 LCD

Quality HD for the rest of us

Finally, a true 1920x1080 HD camera for less than $7,000! The catch...

It’s file-based.

On January 25 a large crowd convened at AlphaDogs in Burbank, to learn all about handling EX file ingest from SxS PRO memory cards and XDCAM Blu-ray optical discs, managing data workflows, and learning the tricks of editing XDCAM on Avid and Final Cut Pro systems. The event was a great chance to see how an affordable HD image can also be astonishingly good looking and actually useable in post.

Learn more about the Sony PMW-EX1.

As an added bonus, the folks from Sony showed-off their high-end LCD monitor, the BVM-L230. Learn more about it here.

See video highlights of the event, courtesy of AlphaDogs (please note the page might not load properly in Firefox).